Since 2005, when internet broadband started to take off, the digital universe has grown 22-fold and this phenomenal growth is set to continue. By 2020, as the size of the digital universe doubles every two years, the data universe will reach 40 zettabytes, a 14-fold growth from 2010; equivalent to 57 times the amount of all the grains of sand on all the beaches in the world.
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